Frustratingly, the equality of selling oneself does not seem to be filtering through to our presence on Linked In. I often have to coach my female clients to up the ante on selling points and achievements, which are either too brief or missing entirely on LI. While most of the male clients seem to have this covered, with a few exceptions, of course. In my course 'What to do before Applying for a Job' I explain exactly where to put your big selling messages and promote your profile to the prospective employers in the right way. Don't underestimate the use of LI for the background research phase, all recruiters in any corporate are crawling all over LI during their search and research phases for talent. If your LI profile is lacking then it will let you down and you don't want to make life too difficult for yourself, if you have a profile that sells the recruiters will come to you rather than you having to go to the recruiters! A far more relaxing experience. Here is the article that points out this disparity in male and female profiles on Linked In. So regardless of whether you are male or female, if your LI profile is lacking this is something to action today. My course is perfect for helping you to attract hiring professionals, like moths to a flame, it is only a couple of hours of work and you can sit back and watch the recruiters contact requests hit your inbox, a much better way to go about your job search.
Onwards and Upwards!
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Clare Reed is a leading global expert Interview Coach with over 24 years global interviewing and coaching experience.